The University of Massachusetts Amherst

UMass Donahue Institute

Media Coverage

WGGB segment on Holyoke St. Pat's parade and UMDI study

WGGB ABC 40/Fox 6 Springfield featured a segment on Holyoke’s upcoming St. Patrick’s Day parade, citing a UMass Donahue Institute study which looked at the parade’s economic contributions to the region. The study found that the event attracts more than 400,000 spectators and generates over $20 million dollars for the local regional economy, resulting in a yearly boon for the city’s shops, restaurants and other businesses.

Read article: Holyoke Parade Benefits Local Economy

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UMass Donahue Institute

University of Massachusetts Amherst

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Hadley, Massachusetts 01035

(413) 545-0001

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